Hayley Paige Gutman to launch brand under new name in August 2022 - Insider
- Hayley Paige Gutman announced on Monday that she plans to launch a fashion brand in August of 2022.
- The unnamed brand will sell bridal-related products and other items her fans are interested in.
- The news comes amid Gutman's ongoing legal battle with JLM Couture over the rights to her name.
Hayley Paige Gutman is planning to launch a new fashion brand in August of 2022.
Gutman announced the news on the @allthatglittersonthegram Instagram account, where she has been sharing updates about her ongoing legal battle with JLM Couture in recent months.
The company and the bridal designer are in a legal battle over the social-media accounts associated with the brand and the trademark for the name Hayley Paige.
In Monday's video, Gutman discussed a recent ruling in which a judge did not grant her request to dissolve the preliminary injunction against her, which prevents Gutman from conducting business outside of her work with JLM Couture.
JLM was granted the preliminary injunction on March 5, and it prevents Gutman from using any @misshayleypaige social-media accounts or Hayley Paige trademarks.
However, the June 2 ruling clarified that Gutman will be able to launch a new business under a new name as of August of 2022, when her employment contract with JLM expires.
"The judge clarified in her order that I will be allowed to reenter the bridal industry and start designing again under a different brand name in August of 2022," Gutman told her followers. "It is such a relief to have a date to set my sights on."
A post shared by @allthatglittersonthegram
That timing could change depending on future litigation between JLM and Gutman, but she is free to plan her relaunch for 2022 at the time of writing.
Gutman exclusively told Insider that she hopes her new brand will not only include bridal products, but also other items her followers and fans have expressed interest in.
"In addition to reentering the bridal space I was meant to be in, I absolutely am exploring new categories where I have received interest from my community," she told Insider. "I am excited that my reentry is so soon and that I have a year to develop brand new ideas. "
"I look forward to creating an authentic brand that is respectful, exciting, built on integrity, and supporting young creatives, instead of taking advantage of them," Gutman went on to say. "I will be making up for lost time myself, and I will be focused on helping small boutique bridal businesses that have been harmed so many ways over the last 15 months."
But Gutman also told Insider she is not letting go of the Hayley Paige name as she plans for her new future.
"This is active litigation. The decisions made so far are preliminary, based only on the limited evidence that the Court has seen," she said. "There is still a long way left to go."
Gutman went on to tell Insider that she feels connected to the bridal community she created while working for JLM, but she doesn't have the same attachment to the larger company.
"My emotional attachment is with the brides, bridal boutiques, and others in our industry, including the new community of followers on my brand new social-media accounts who have lifted me up through all of this, even without my being able to so much as discuss bridal matters," Gutman said. "I think it says something powerful about the value of authenticity and honesty to have so many people join together."
"On the other hand, although I am profoundly disappointed in JLM's handling of this situation, I am not emotional about leaving a company that chose to treat me this way," she added. "Now that I have left, I feel a sense of ownership and freedom, despite the fact that I cannot use my own name even to identify myself at the moment."
Gutman added that she feels more confident than ever about her resignation from JLM.
"Everything JLM continues to argue and do in this lawsuit supports my decision to leave them," she told Insider. "We are in an era where corporate responsibility and social justice are integral to client decisions, and I truly believe the industry deserves better."
"I can only wonder how JLM will be viewed in the larger court of public opinion," Gutman said.
Gutman has not announced what her new brand name will be yet, but she said in the video posted on Monday that she plans to reveal the name soon.
JLM Couture declined to comment on Gutman's plan to launch a new brand.
You can read more about Gutman's legal battle with JLM here.
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