A promise of sustainability and social empowerment | Dinna Chan Vasquez - Business Mirror

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A promise of sustainability and social empowerment | Dinna Chan Vasquez - Business Mirror Posted: 08 Aug 2020 12:00 AM PDT These days, editors, columnists and writers attend press conferences and product launches via Zoom, Microsoft Team and other videoconferencing platforms that serve such purposes. It is both personal and impersonal. You see the subjects up close on your computer or phone screen but you don't really get to talk to them. You ask your questions on a chat box provided for that purpose. Doing everything online is not something I am averse to actually. It's just unfamiliar for now.  One of the online events I recently attended was the L'Oreal Philippines announcement of its roadmap in contribution to the brand's global sustainability targets. The focus areas for the Philippines are sustainable e-commerce, consumer empowerment and education through Green Beauty and social empowerment through the nationwide expansion of the beauty education program, Beauty for a Better Life. The L'Oréal Group has recently announced it will remove words like "whitening", "brightening" and "fairness" in describing its products. For clarification, these lines will not be dropped. Only the labels will be changed. L'Oreal brands include Kiehl's, Maybelline New York, Kerastase, among many others. The company said it was accelerating its transformation toward "a model respecting planetary boundaries and reinforcing its commitments across the following specific areas: fighting climate change, sustainable water management, respecting biodiversity and the preservation of natural resources" in the context of growing environmental and social challenges. "Sustainability is a priority for the company. We also have a social commitment to help in improving the living conditions of L'Oreal's business ecosystem. Our commitments toward 2030 mark the beginning of a more radical transformation and embody our view as to what a company's vision, purpose and responsibilities should be, to meet the challenges facing the world," said Supriya Singh, country managingdirector of L'Oréal Philippines. The company's goal is that by 2025, all of the L'Oreal Group's manufacturing, administrative and research sites will reach carbon neutrality by improving energy efficiency and using 100 percent renewable energy. By 2030, 100 percent of the plastics used in L'Oréal's product packaging will be either from recycled or bio-based sources. L'Oréal has launched its Product Environmental and Social Impact Labelling endorsed by independent scientific experts, which rates products from A (world-class for sustainability) to E based on their environmental impact, for areas including carbon footprint and manufacturing processes. The first brand to implement the new methodology as of 2020 is Garnier for its hair care products. This labeling will be extended to other countries, L'Oréal's brands and product categories. Garnier products, which claim to "contain more than 90 percent natural origin ingredients, certified organic product ranges, and vegan formulas," will launch the Green Parcel initiative. The means shifting to recycled or bio-based packaging. Isabel Falco, Marketing Director of Garnier and L'Oreal Paris Philippines, said the goal is to eliminate the use of new plastic by 2025. "Garnier aims to go further and commit to Green Beauty, an end-to-end approach to sustainability that is set to transform the brand, helping to reduce their environmental impact at every stage of its value chain. We are fueled by the vision to constantly innovate and reinvent the consumer experience, and to empower every consumer to make more informed, sustainable choices," she said. Last year L'Oreal turned 35 of its factories carbon-neutral and reduced carbon emissions by 78 percent from the initial target of 60 percent. The company is also testing out the refilling concept in the UK and France. Refilling stations worldwide for skin care and fragrance will be launched worldwide. The refilling concept will include L'Oreal skin care and fragrances. The expansion of L'Oreal's beauty education program, Beauty for a Better Life, is also part of the company's ongoing commitment to ensuring that women in the most underprivileged circumstances have a means to gain employment or be self-employed. Under this program, women are taught hairdressing skills and are provided with job and business opportunities to sustain their livelihood after completion of the program. n

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